Content Standards

A professor working on the computer with two other students.

Guidelines and Best Practices

The university website is a crucial tool that serves a variety of audiences. It showcases opportunities for prospective students, aids current students with important information, and assists staff operations. It also keeps the public and officials informed about the university's impact. To maintain an effective and accessible web presence, content contributors must adhere to the following guidelines.

Branding

The way people perceive the SJSU brand is heavily influenced by their experiences with the university's web presence. Therefore, it is crucial that we maintain consistency in our branding, from the content we generate to the imagery we create. This consistency helps establish a positive user experience and a recognizable and action-oriented impression of the university, making it easier for people to identify and connect with SJSU.

Effective Writing and SEO

Writing For the Web

How users interact with web content depends on various factors such as accessibility, device use, and age. Learn how to approach and structure your content effectively with these best practices.

Search Engine Optimization

Organic search engine referrals bring in the majority of the website's annual traffic, making it a valuable tool for reaching both internal and external audiences. Having well-written, organized, and up-to-date content is crucial for driving search engine traffic.

Accessibility and Usability Guidelines

Accessibility

An accessible website ensures that all individuals, regardless of their abilities, can access the information and resources available on the website. This is particularly important for people with disabilities who may require assistive technologies to access the website effectively.

Usability Best Practices

Good usability of a website means users can accomplish their goals with ease and without frustration. A website with good usability not only improves the user's experience but also increases engagement and overall satisfaction.

Using the university web content management system

Training and documentation

Everyone who publishes to the university website must attend training.

Copying information from the university catalog

Do not copy or duplicate details from the university catalog to your department website, instead link to the appropriate information on the catalog.